I bring brands to life at every touchpoint and lead the team that builds them.
20+ years leading creative for consumer goods, e-commerce, and lifestyle brands, turning concepts into everything customers see.
Selected Work
Every brand here is the full story. I developed the concepts, designed the systems, and led the teams that brought them to life.
SANTA MONICA SEAFOOD
Lead visual communication systems for an 80+ year-old seafood wholesaler and processor, overseeing marketing and sales assets including email, event branding, collateral, packaging, e-commerce, and trade materials across B2B and B2C with 3,000+ SKUs.
Brand Strategy • Team Leadership • Campaign Execution • Packaging • Product Photography • Video Production • E-Commerce • Social Media • B2B/B2C Marketing • Budget Management
NEWEGG
Completely rebuilt the visual assets and developed a style and design system for Newegg’s private-label line across the full e-commerce catalog, including product photography and video, product page systems, digital banners, website, and packaging.
Brand Identity • Style Guides • Packaging • Web UI • Digital Banners • Magazine Ads • Email Design • Social Content • Amazon/eBay/Walmart A+ Pages • Responsive Web Coding • Product Photography • Video Production • Team Management
HJC HELMETS
Developed and designed brand identity, packaging and manual design systems, print and digital ads, and an e-commerce website. Later led brand strategy for the company, leading media planning, outsourcing production, and managing relationships with editors to secure product placements and sponsorships in industry publications.
Brand Identity • Packaging • Helmet Graphics • Print/Digital Ads • E-Commerce • Media Planning • Editor Relationships • Product Placement • Agency Partnerships • International Coordination
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